This is the era of professional fashion and style bloggers.Since the web had become essential part of the new generation and Facebook, Twitter and Instagram are common media of teens, kids and even adults, blogs and bloggers have been on the rise. Instead of diaries and journals, many people opt for blogs to write their all-in-a-day’s happenings and rants. Reading books was transformed to ebooks, and magazines have already their own online catalogs to satisfy the needs of the new generation. Style and fashion trends don’t just stop on the runway, red carpet and shops, but many of the consumers tend to post and blog about their style, favorite brand, as well as the trendy apparels and shoes and what their personal thoughts about these fads.
A while ago, I happened to read a post on Fashionista about ‘The Most Influential Personal Style Bloggers Right Now‘. They give a list of the top and most influential style bloggers nowadays. Their criteria:
“We factored in Instagram, Twitter and Tumblr followers, monthly pageviews, press mentions, affiliate marketing successes, and industry sentiment. (Affiliate marketing, in this case, means the act of using trackable links to get a commission on products sold because you wrote about a product/linked to them. There are a lot of affiliate marketing programs: The most popular include Reward Style, Skimlinks and ShopStyle.)”
Here is a repost of their Top 10 Most Influential Style Bloggers for this year. Hope you know some of them:
Wendy Nguyen, Wendy’s Lookbook
“I find inspiration in art, nature, culture, architecture, food, people, and music. And for me, fashion is a compilation of all that. Fashion is a vehicle for me to play with shapes and colors in order to uncover my personal style.”
Jane Aldridge, Sea of Shoes
Blogger turned fashion-insider Jane Aldridge launched Sea of Shoes as a hobby in 2007, and has since gone from everyday high school girl to serious tastemaker. Her site exists as a photo diary of her skillfully styled ensembles, comprised of cool mash-ups of vintage and designer pieces paired with incredible, covetable shoes, of course.
Rumi Neely, Fashion Toast
Moved beyond the blog and into modeling, acting and plenty of brand partnerships (most notably Forever 21, Free People and Ralph Lauren). What’s more, she has influenced thousands of new-generation bloggers. Her photo style—laid back, not-really-posing poses—will be forever copied around the web.
Aimee Song, Song of Style
With more than two million pageviews a month, brands love working with Los Angeles-based blogger Aimee Song. She’s worked with Italian high-fashion boutique Luisa Via Roma, Schutz shoes and most recently starred in Botkier’s spring advertising campaign.
Blair Eadie, Atlantic-Pacific
Eadie, a former buyer at Gap and Old Navy who relocated to New York last year (to work as a merchandising manager at Tory Burch), doesn’t bother with bells and whistles. Her wildly popular blog, which garners 1.8 million pageviews a month, is straight-up outfit posts showcasing her East-Coast-preppy-meets-California-boho style. So it’s no surprise Eadie is popular with affiliate marketers.
Susie Lau, Style Bubble
Susanna Lau, also known as Susie Bubble, is a writer and editor living and working in London. Lau started her blog ‘Style Bubble’ in March 2006. It consists of her widely read thoughts, personal experiences and observations on fashion with a focus on spotlighting young and unknown talent. Lau was editor of Dazed Digital, the website of Dazed & Confused magazine, from 2008-2010. Lau now works full-time on her blog and other freelance projects, including writing for Elle, The Daily Rubbish and Dazed Digital.
Emily Weiss, Into the Gloss
Former Vogue assistant Emily Weiss has been impressively tactical about the presentation of her two-year-old beauty site. Not only did she hire the most in-demand digital designer in town—Michael Harper—before the launch, she’s managed to create imagery that feels more editorial and high-brow than anything else being shot for the web.
Emily Schuman, Cupcakes and Cashmere
“My name is Emily Schuman and I live in Los Angeles with my husband and two cats, Luna and Rocco. I started Cupcakes and Cashmere in 2008 as a way to document the things that inspire me, which I’ve since turned into a book of the same name.”
Bryan Grey Yambao, Bryan Boy
People love to hate on Bryan Boy, who hails from the Philippines but calls New York City home. Probably because they’re jealous of his 328,000+ Twitter followers, his cozy deal with CAA, and his gig as a judge on America’s Next Top Model. What the haters fail to see is that his success is unprecedented: He was the first to make a real living out of fashion blogging. And he’s arguably still doing it best.
Leandra Medine, The Man Repeller
Got this from her blog:
outfitting oneself in a sartorially offensive mode that may result in repelling members of the opposite sex. Such garments include but are not limited to harem pants, boyfriend jeans, overalls (see: human repelling), shoulder pads, full length jumpsuits, jewelry that resembles violent weaponry and clogs.
–verb (used without object),-pell·ing, -pell·ed.
to commit the act of repelling men:
Girl 1: What are you wearing tonight?
Girl 2: My sweet lime green drop crotch utility pants, of course.
Girl 1: Oh, so we’re man repelling tonight?
Do you have any comments about this list? Who do you think is perfect for the top 10 that is not included in the list? Comment, tweet and share.